Since 2008, when the economy turned sour, businesses and insurance carriers have become better consumers of legal services. Using computerized billing, task codes, and analytical software, business clients can, and do, “grade” attorneys and compare them to their peers. The new buzz word is “metrics,” and if you do not know about it, you are going to fall behind the competition. Metrics are used to measure performance. This presentation by knowledgeable defense firm managers will provide a brief overview and ideas on how to track and improve your metrics, how to use good metrics in seeking fee increases, and how to attract and keep your defense business. If you are looking for practical advice about a matter of intense importance to you and your law firm, this is it.